The Importance of Real-Time Holograms

One of the most basic needs for the human race is connection. Our desire to connect has been the “why” for the genesis of many types of technology: letters, telegrams, phone calls, emails, text messages, video calls. But in each of those cases listed, something is always missing: that sense of connection that is present when people are face-to-face. 

As we charge forward into a digital age, so much of the value of face-to-face communication has been flattened or “avatarized” through 2D screens causing a major loss in the tools of expression. Communication expands far beyond words and vocabulary. Facial expressions, body language, energy, and empathy are meant to be seen, felt, and heard.

So what’s the next best thing to being in the same room as someone? Real-Time Holograms.

Real-Time Holograms Evolution of Communication timeline

The Struggle

The human race has arguably been fighting for the integration of holograms since the 1930’s with the invention of the world’s first public video telephone service. It became even more viable with Apple’s FaceTime technology that emerged in 2010 which gave us the ability to see, talk, laugh, and cry with our family and friends from anywhere in the world that had a decent internet connection.
Though we’ve continually gotten closer to the forever famous depiction of Princess Leia delivering a desperate message to a particular prodigy, even a year ago rendering volumetric video would have taken days, even weeks to process a worthy asset. But the need for connection was still there. Especially amongst 2020’s Global Pandemic which pushed the public online at unprecedented levels.

But 8i figured it out. After hundreds of thousands of combined hours, a combination of hardware, electrical engineering, machine learning, computer vision, and software development, mixed with the perfect recipe of talent and experimentation, we’ve been able to assemble the puzzle pieces to create a “photo-realistic hologram that fits seamlessly” into your surroundings — within seconds, enabling people to be in many places at once.

And it only gets better from here.

Why It's Important

Real-Time Holograms provide that sense of social connectivity that exists when we’re sharing the same space. It goes beyond looking at someone on a screen. Mixed Reality is an engine of empathy in that you’re able to virtually enter new environments which then elicit a more visceral and powerful experience. 

Hand holding smartphone that displays AR hologram

Instead of passively watching a moving documentary on-screen, you can be teleported on location where you see, sense, hear, and get full 360 views of the environment and its people. Your defenses lower, you forget yourself and your problems. You are there in the moment and in the action. 

And beyond that, the technology enables you to trade viewpoints, something that even face-to-face interaction fails to offer. With Real-Time Holograms, we mean to introduce empathy within technology and make it possible to literally “put yourself in someone else’s shoes”.

The Accomplishment

Real-Time Holograms are no longer an “idea” of the future. The ability to seemingly teleport real humans — not avatars — into immersive digital environments, within seconds, is available today.

As our CEO Hayes Mackaman said, “Holograms are no longer the stuff of science fiction. Real-Time Holograms empower an entirely new range of experiences for consumers that will foster deeper communication and connection, put you in the front row of a concert or sporting event, eliminate barriers of entry and democratize open access to education, training, information, and resources — and ultimately level the playing field between the haves and have-nots.”

Real-Time Holograms unlock new ways of digital experiences and content consumption enabling audiences to literally choose their viewpoint, zoom in and out, and even walk around the subject depending on which way they choose to interact — be it through browser, augmented reality, or virtual reality. The result is a profound shift for dozens of use cases and applications, including immersive presentations, training and educational experiences, live performances, sporting and entertainment events, personal fitness classes, immersive shopping, and beyond.

Book a Demo

This month we hosted the World’s First Livestreamed Hologram Interview with our WebAR partner 8th Wall. We’re eager to continue down the road of “firsts” and want to work with you to make that happen! If you’re ready to see this technology in action or discover ways that Real-Time Holograms can revolutionize your industry, please contact us at [email protected].

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